Power To Pink

 An initiative taken by Asian Paints


Power to Pink targets to empower the homemakers by organizing two days of training
session. The main theme of the campaign is makeover and the training aims to provide
skills and understanding to the participants that will help them to get a makeover for themselves
as well as for their houses. The various facets of personal development like Home Decor, Zumba
and Fitness, Hair and Makeup, Paint Consultancy, Diet and Healthy Food will be covered in the
self-makeover and house makeover segments.



 How will the campaign be conducted?


The campaign will be a two days training session, each day's training lasting for approximately five hours.
The training will take place in 31 locations of Nepal, from 10:15 AM to 4PM. The participants
will also take part in a Hair Style and Make Up competition on the 2nd day and one winner
from the makeup contest will take away a Samsung mobile phone.



 Who is the Power to Pink campaign for?


Power to pink campaign is for all homemakers who want to see a positive change in themselves. This event is for all the married ladies who have some few hours to spare during the day and are willing to utilize that in enhancing their knowledge around lifestyle, decor, and beauty. It aims to enhance their personalities and make them more empowered.



 Is there a participation fee?


There is absolutely no participation fee and ladies are welcome to send their applications. The entries will be shortlisted based on the company's selection criteria.



 How can you apply to power to pink?


Interested people can simply type POWER and send it to 36677. The representatives from Asian Paints will contact you once the SMS is received.



 What is the procedure of selecting participants for PtoP?


After we get the messages, we will get back to the participants and based on first come first serve basis and other selection criterion like a Married Lady with own home etc we will decide the final participants of each workshop.



Following is the roadmap of Power to Pink which will help you better understand the locations and dates of the event. See this to find when PtoP is coming to your nearest city and register before it's too late!